Sales & Channel Management

S.E.E.C.G. has extensive experience working with senior executives to grow, manage, and optimize their sales operations and distribution channels. We help clients develop and implement sales and channel strategies that address both current and future goals. We offer:

a. Channel Strategy Development
Evaluation of channel economics, customer segmentation, and customer needs that contribute to the development of an optimal channel strategy.
b. Sales Channel Configuration & Operations Design
Recommendations ranging from developing a new sales organization to designing a store layout that address the specific requirements of a client's sales and channel strategy.

c. Resource Prioritization
Data-driven approaches to structuring a best-in-class sales force through the optimal allocation of sales and marketing resources.

d. Performance Measurement and Reward
Design and implementation of compensation and incentive programs to encourage the highest possible employee performance.

e. Capability Development
Identification of the key sales capabilities - both in-house and outsourced - that companies need to achieve stated goals and create sustainable competitive advantage.

f. Program Implementation
Execution of sales and marketing strategies across the organization, supported by pilot programs that assess their effectiveness.